A while back, oh, 2011 some time, I saw a story on how Rolls Royce was floating an electric concept out there. Well, today I saw their conclusions, after three years:
British leader in luxury Rolls-Royce will not consider building a pure electric model until wireless charging and other technologies of convenience are perfected.
“A Rolls-Royce can’t be compromise,” CEO Torsten Müller-Otvos told reporters at this year’s Pebble Beach Concours d’Elegance, referring back to an electric Rolls-Royce concept car that owners took little interest in.
120 miles of range, an 8-hour recharge time, and a 1400lb pack… well, though they find the technology “inadequate”, Tesla doesn’t seem to, with a 265 mile certified range, a roughly 1200lb battery and about a 4hr (full) charge (at 240V 80A).
Somehow this feels like the Harley story. Big Company decides to float an electric concept out there to see how it’s customers respond. Big Company floats Not-Really-Cutting-Edge-Tech to yield lackluster performance (ie: range and price and charging and acceleration and stuff) and isn’t surprised by lackluster customer response. Though the Harley LiveWire project hasn’t shown its cards yet, this doesn’t seem like too much of a stretch. Kind of a self-designed fail.
…once again supporting the notion that to make a successful electric vehicle, working from the status quo may not be to the best advantage.