Selling Electric Motorcycles: Note to Brammo and Zero

You should try having sex.  It’s awesome.  It’s a great aerobic workout, and you don’t have to pay gym fees.  It’s great for your personal well-being, it makes you closer to your partner.  It saves energy, too, since you’re getting all warm in bed, and we all know the hot water savings of showering with a friend.

This, to me, is how they’re trying to sell electric motorcycles.   Not much of a pitch.

Remember the old “sex sells” thing?  …and, the fun thing about sex is that you don’t have to be good at it to enjoy it?  The same thing can be said about speed.  Power, unfettered by a power band.  Maybe try selling that?

Seriously, screw the Green, the ROI (which is shot full of holes), the convenience, the noise, the “environmental responsibility (yawn) arguments.  We’re not selling blenders.  Sell the “getting shot out of a gun” ride experience.

Here’s one company that gets that.  Lightning, thanks very much.  But you don’t get to do that with glorified scooters, commuter bikes or de-tuned acceleration, folks.

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