TTXGP (Mavizen) and Brammo Make Strategic Alliance (are Coy Bitches)

Via Brammofan’s blog again, I get this news:

– For Immediate Release –

Brammo and TTXGP Announce a Groundbreaking Partnership to Grow Electric Motorsport.

Ashland, USA, and London, UK, July 23, 2011 – Brammo, Inc. a global leader in the electric motorcycle business and TTXGP the global leader in electric motorsport and the pioneer of zero-carbon emission free motorcycle motorsport, today announced a strategic partnership.

Brammo, will be developing a racing version of its six speed Empulse, called the Empulse TTX for exclusive use of teams racing in the TTXGP World Championship 2013 worldwide programme.  Teams racing the Empulse TTX will have an affordable, accessible race ready platform built with the latest technology and manufactured to the highest quality standards. This Empulse TTX race package includes:

  • Full race kit – fairing / headlight removal / associated safety systems ensuring homologation with TTXGP Technical Rules
  • One season of entry fees to a feed championship for the TTXGP World Final 2013
  • Trackside technical support by Brammo factory-trained technicians
  • Logistical support of Empulse TTX to all events
  • Range of race performance upgrades to the setup

Bartels, the newest dealership for Brammo’s award-winning electric motorcycle in Los Angeles, is looking forward to competing in the 2013 TTXGP North America Championship.

Bill Bartels, founder and owner of Bartels stated, “I’m excited to be part of the evolution of motorcycle racing to clean, green electrics. It’s a very exciting time to be involved in motorsports. Our Brammo Empulse TTX race team will connect our customers and employees with competition that will change perceptions and knowledge.”

Azhar Hussain, the CEO of TTXGP, was thrilled at the alliance with Brammo saying,  “When Brammo were a part of the inaugural TTXGP on the Isle of Man in 2009, we all developed a deep respect for their commitment to zero-carbon motorsport.  It’s going to be a grand alliance – something that, in retrospect, will see us crossing another milestone in the history of electric vehicle racing.”

“This is about growing the grid and democratizing our series to make it accessible for new teams to join the next generation of motorsport.  With the Empulse TTX, being part of TTXGP it just gets easier.”

Brammo’s Director of Product Development, Brian Wismann, said, “Having been deeply involved with TTXGP since the inaugural event has allowed us to see vehicle technology and the sport develop at an incredible pace.  The Empulse street bike was a direct result from this early entry into electric motorcycle racing and now we have an awesome opportunity to run full circle and take the Empulse back to its birthplace with the Empulse TTX.”

Wismann continued, “Ever since we met Azhar and his team, we have been impressed with the drive and development of the TTXGP organization and the progress the teams are making in pushing the sport forward not just for Brammo, but also for the industry. We are proud to be part of this TTXGP initiative. It’s good for us, good for our industry and good for our sport.”

TTXGP and Brammo added that riders racing the Empulse TTX in the TTXGP 2013 series will be eligible for cash prizes in each race in addition to performance-based scoring that will count towards and culminate in the award of the prestigious Brammo Cup. The TTXGP World Championship remains committed to an open platform and not a single make series. 

So, it would appear that a) Mavizen and TTXGP have decided they need help keeping the Mavizen concept – supplying a factory race bike package – current.  And b) Apparently I’m on the “Heard it through the Grape Vine” Press Release list.

Fine.

Seriously, though…   Harry?  Peanut butter and chocolate, for news like this?  I think you might consider getting some sleep before posting next time.  Whatever.  In my most humble opinion, this is just one more bizarre step in the Brammo marketing machine…  the last one being the non-announcement of their new dealer network.

You’ve got to wonder…  and be concerned, that a company that keeps on announcing new products, yet not delivering a new product, and a race that has had 3 out of 5 US venues cancelled for the 2011 race season, teaming up, has got to be some sort of hail-Mary strategy.  Sorry to call a spade a spade, but it’s what is on everybody’s mind.

You know I’m the biggest fanboy…  but even I’m getting a little tired of reading either the same old rehashed announcements (“Check out http://www.brammo.com for the future of motorcycles…@BrammoCraig”) and having to read between every line of the real announcements.

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