Brammo Announces 2014 Empulse R, RS

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Yes, yes.  Brammo has announced their 2014 Empulse.

Short version, here are the updates:

  • Fully 10lbs of weight* is removed from the Empulse, further improving performance, handling, and range.
  • Battery Brackets –The distinctive Empulse battery brackets that secure the Brammo Power 15/90 battery packs are now redesigned and nickel plated, adding a distinctive and technical look to the bike’s familiar profile.
  • Dash – The 2014 Empulse sports a redesigned LCD dash in a robust waterproof housing, which displays a wide range of riding metrics including: battery SOC (State-of-Charge), roadspeed, motor speed, odometer, energy use, gear position, battery status, estimated range, and system status.
  • Handlebars – The 2014 Empulse has changed to a tapered aluminum handlebar with oversized clamp diameter. These bars give a better overall riding position and are manufactured by Accossato in Italy specifically for the 2014 Brammo Empulse R.
  • Tires – 2014 sees a move to new rubber manufactured by Continental. The SportAttack 2 is acknowledged as the best all-round performer. Continental engineers focused on creating a sport bike tire that can provide the best overall quality.
  • Colors – Two new colors are introduced to the color palette this year, standard for the Empulse R and optional for the Empulse. In addition to True Blood Red and Eclipsed Black,customers can now select: Maillot Jaune* Yellow and Neodymium** Silver Metallic.
  • Bold New Brammo Graphics – The lower body panel now sports a white Brammo logo to make identification even easier for those not yet familiar with the world leader in electric motorcycles.
  • Global Availability – During 2014 the award winning Empulse and Empulse R will become available in the United States, Canada, Europe (including the United Kingdom), and in Asia. Brammo’s ever growing dealer network and service capability ensure that our high levels of customer service will be maintained as the company scales up its international operations.

Shorter version, here are the updates:

  • Appearance.

Here’s the Press Release.

Here, also, is the pricing:

Empulse R       $18,995
Empulse           $16,995
Enertia Plus     $10,995

Screen shot 2014-02-03 at 8.46.09 AM

Screen shot 2014-02-03 at 8.45.36 AM

Here’s their awesomely misleading photo of the stuff they’ve upgraded:

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…if I spread out all the shit I fixed and replaced upgraded on the R5 this past year, by myself, on the weekends, you wouldn’t be able to see the floor.  OK, I’m just being a bitch, I know.

* “fully 10lbs” on a 460lb motorcycle = around 2% of the overall weight, or, about one 6-pack of Guinness.

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